Salesforce announces partnership with FedEx, new features to marketing cloud

1 month ago 26
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The 2 companies volition connection a azygous level aimed astatine e-commerce and proviso concatenation management. Salesforce's selling unreality volition person enhancements focused connected personalization and lawsuit satisfaction.


Salesforce this week announced a multiyear concern with FedEx and artificial quality updates to its selling cloud. The concern with FedEx is designed to assistance the companies present end-to-end e-commerce and proviso concatenation management. Under the presumption of the partnership, Salesforce Commerce Cloud and Salesforce Order Management volition beryllium integrated with FedEx's ShopRunner e-commerce platform.

The maturation of e-commerce is putting unit connected retailers to guarantee large lawsuit experiences portion keeping up with increasing demand, FedEx said. Retailers person to negociate multiple, analyzable inventory absorption systems to fulfill orders and process returns portion struggling to scope their customers successful a crowded e-commerce ecosystem.

SEE:  Salesforce rolls retired AI-powered workflows, interaction halfway updates successful Service Cloud  (TechRepublic)

The 2 companies said having a azygous level volition region the complexity and alteration them to support up with rising request and lawsuit expectations for things similar escaped two-day shipping and returns portion lowering supply-chain costs and expanding fulfillment efficiency.

The 2 companies purpose to connection customers:

  • Increased loyalty and lawsuit beingness value: Access to millions of high-value shoppers actively purchasing done ShopRunner's platform, providing Salesforce merchants a excavation of loyal consumers.

  • Early web insights: Advance insights into transportation speeds and imaginable delays, disposable adjacent earlier an bid has shipped, volition assistance merchants supply their customers with much close accusation connected erstwhile their purchases volition arrive.

  • Supply concatenation optimization: Merchants volition person entree to tools designed to optimize proscription and fulfillment, summation proviso concatenation quality and simplify shipping and negociate costs.

  • Real-time bid visibility: Merchants volition beryllium capable to supply shoppers with accusation connected erstwhile their orders volition get done enhanced, real-time transportation dates and times connected the merchandise item page, successful the buying cart and passim the transportation journey.

Marketing unreality enhancements

Also this week, Salesforce rolled retired an enhanced mentation of its Marketing Cloud embedded with AI aimed astatine helping companies physique deeper integer relationships with customers and optimize their selling impact. 

The enhancements are focused connected personalization, contented instauration and lawsuit satisfaction. Specifically, Salesforces aims to assistance customers:

Know your lawsuit to prosecute with relevancy:

  • Einstein Engagement Scoring successful Salesforce CDP: Marketers tin present usage AI successful operation with cross-cloud information to people their astir engaged subscribers, oregon suppress inactive subscribers, helping to amended engagement, conversion rates, and lawsuit restitution crossed each selling moment.

Humanize each infinitesimal with real-time personalization:

  • Interaction Studio Templates: Templates present widen and simplify personalization to customers via ATMs, point-of-sale, and telephone centers to assistance guarantee the one-to-one narration is personalized and connected.

  • Interaction Studio + Experience Cloud Integration: As customers prosecute digitally, the caller Experience Cloud integration provides personalized web, mobile and portal experiences, based connected a customer's real-time engagement.

  • Interaction Studio + CRM Integration: As customers scope retired to prosecute with income and service, the caller CRM integration aims to supply these teams with real-time visibility into lawsuit behavior, segmentation and next-best actions and offers.

  • Einstein Content Designer: In personalized experiences discourse and transmission is important – but truthful is content. Artificial quality takes the guesswork retired of creating the astir engaging and applicable contented done contented procreation and optimization, alleviating contented accumulation bottlenecks successful personalized marketing. The extremity is for marketers to beryllium much effectual and businesslike arsenic they personalize one-to-one moments astatine standard for their customers.

Optimize selling interaction with smarter insights:

  • Datorama Connector and App for Salesforce CDP: Datorama present features a autochthonal connector into Salesforce CDP with an out-of-the-box CDP analytics App and Einstein Marketing Insights (AI) designed to assistance marketers optimize the concern interaction of their data-driven selling and advertising.

  • Datorama Connector and App for Interaction Studio: Datorama present features a autochthonal connector into Interaction Studio with an out-of-the-box analytics app and Einstein Marketing Insights (AI) with the extremity of helping marketers optimize their ROI  from the web to cross-channel.

The Salesforce FedEx level volition beryllium disposable successful the outpouring of 2022 and pricing volition beryllium announced then, the companies said. 

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